Marketing

ANN ARBOR, Mich. — The redesigned Mitsubishi Outlander and its about-to-arrive plug-in hybrid variant are more than an infusion of new blood into an anemic product lineup of just four nameplates for the Japanese automaker. The midsize crossovers are billed as a launch pad to propel Mitsubishi beyond its low six-digit annual volumes and bargain-brand
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More than 1,000 Ford Mustangs from every era were on hand for last week’s reveal of the seventh-generation pony car. Ford Motor Co. summoned Mustang owners from around the U.S. to Detroit to take part in the event. Some came from as far as Tacoma, Wash., with cars joining the procession along a nine-state, cross-country
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Dinosaurs abound at this year’s Detroit auto show. No, this isn’t the start of a joke about local automakers living in the past or President Joe Biden’s visit last week. Dozens of lifelike dinosaur replicas are scattered around the convention hall as part of an attraction organizers are calling Dinosaur and Off-Road Vehicle Encounter. There’s
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The supplier International Automotive Components Group used the Detroit auto show as a chance to highlight its products — not at a booth, but on a gown worn by one of its top executives. IAC Group said a team of its designers and seamstresses created the bespoke gown for Iwona Niec Villaire, its chief administrative
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DETROIT — Chevrolet will begin its first big mainstream marketing push for its new generation of electric vehicles Sunday with a spate of ads airing during NFL football. The ads, focusing on the Equinox EV, Silverado EV and Blazer EV, which are due to arrive at dealerships in 2023, will stress the theme “built for
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General Motors said it will be the first brand marketer to integrate with NBCUnified, the first-party data and identity platform of NBCUniversal’s network of TV, streaming and digital properties. The integration will allow for privacy-compliant, anonymized matching of GM’s first-party database and custom audiences of car buyers at various stages in the decision-making process with
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Volvo Cars’ bestselling XC60 crossover has a problem: Its customer base is the oldest of any Volvo model. To introduce the midsize crossover to younger buyers, the Swedish automaker collaborated with YouTuber Andrew Huang. The Canadian content creator produced a video that is a soundtrack of vehicle sounds — clicking seat belts, blinking headlights, shutting
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Ringless voicemails, a phone call method that deposits a message directly into a consumer’s voicemail box without the typical ring sound, has been a way some dealerships and other companies have skirted restrictions surrounding automated marketing calls. The technology’s legality has been in dispute for over a half decade. While the Federal Communications Commission and
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