Marketing

Dodge, Ram, Audi, Mazda, GMC, Volkswagen, Acura and Mercedes-Benz are all in the heat of a “nomad retention challenge” in the U.S., a report from S&P Global Mobility shows. The eight brands face the challenge of keeping conquest customers from being “one and done” and going elsewhere after one purchase, the market research firm said.

DETROIT — Ford Motor Co. is attempting to clear a backlog of unfulfilled Bronco orders by offering some people on the waiting list a $2,500 discount if they switch to a lower-priced trim or another nameplate altogether. The automaker says those who ordered a 2023 Bronco Wildtrak can receive the discount by switching to a

Polestar has opened a pop-up snowroom in Finland. That’s not a typo. The electric vehicle maker’s newest retail location is built entirely out of snow — more than 105,000 cubic feet of it, harvested from a nearby ski resort. The cube-shaped building was constructed over just 20 days in Rovaniemi, which lies on the Arctic

Toyota Motor Corp. confirmed it will sit out the Super Bowl for the first time since 2017. “Every year we evaluate this advertising opportunity to support upcoming product launches or key Toyota moments,” the company said in a statement Friday. “This year’s timing did not align for our brand.” The brand did not say where

Used-vehicle retail giant CarMax Inc. and online used-vehicle retailers Carvana Co. and Vroom Inc. will not air advertisements during Super Bowl LVII. Spokespersons for the three retailers told Automotive News there are currently no plans to air company advertisements during the game, which is scheduled for kickoff at 6:30 p.m. ET Feb. 12. Fox, the

A coveted luxury auto account will be up for grabs in 2023 as BMW of North America is conducting an agency review for creative, media, social and CRM, the brand confirmed to Ad Age on Tuesday. Ad Age is an affiliate of Automotive News. Omnicom’s Goodby Silverstein & Partners has held the creative account since

Construction begins Jan. 9 on a $60 million automotive country club in southeast Michigan. The first phase of the 273-acre Motorsports Gateway Howell — located north of I-96 between Detroit and Lansing — is expected to include a 2.2-mile driving track, clubhouse, rentable garages for members, garage condos for sale and a nature trail, according

TikTok videos aren’t just for entertainment anymore. They’re also revenue-generating and brand-building tools, as Madeline Nelson at Prestige Auto, a Kia and Mitsubishi dealership in Eau Claire, Wis., can attest. Take a recent humorous video filmed by Nelson, digital marketing coordinator and chief TikTok guru for the store, owned by Prestige Auto Corp. The 16-second

Alfa Romeo’s growth plan in the U.S. over the next decade involves doing away with internal combustion engines by 2027. The Italian brand is laying the groundwork for this expansion now with a focus on delivering experiences to consumers that are fitting of the luxury segment. It’s not a numbers game. Alfa says it’s thinking

Move over Facebook, YouTube and Instagram — there’s an upstart fixed-ops marketing tool in town with a goofy name that belies its serious promotional potential: TikTok. Once the primary province of home videos showing preteens and teens bustin’ a move or lip-syncing to the hit song du jour in their bedrooms and basement rec rooms,

DETROIT — Ford Motor Co. on Wednesday said Chief Marketing Officer Suzy Deering, who joined the automaker in early 2021 from eBay, is leaving the company at the end of the week. The automaker did not give a reason for her departure. “We thank Suzy for her contributions to Ford and wish her all the

A year and a half of tight dealership inventories and strong consumer demand have let automakers dramatically curtail what they spend marketing their products, allowing those dollars to instead pad their bottom lines and soothe any financial damage from rising costs. But while the industry doesn’t need a lot of glitzy television ad campaigns or

Longtime General Motors advertising agency Campbell Ewald has undertaken an executive shuffle, which includes naming the first woman as its CEO in the company’s 112-year history. Kari Shimmel, 41, CE’s chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will

The Federal Communications Commission has declared ringless voicemails, a marketing tool used by some automotive dealers, illegal without the consumer’s consent, ending a half-decade debate over whether the technology fell under federal robocall restrictions outlined in the Telephone Consumer Protection Act. In its Nov. 21 declaration, the FCC said the phone calls that leave a

Longtime General Motors advertising agency Campbell Ewald has undertaken an executive shuffle, which includes naming the first woman as its CEO in the company’s 112-year history. Kari Shimmel, 41, CE’s chief strategy officer since late 2018, will immediately step into the role of CEO, succeeding Kevin Wertz, who is stepping down as CEO but will

Tesla vehicles are so common along the California coast that EV enthusiasts consider them the new Hondas and Toyotas of the local market. But in large swaths of the American heartland, EVs in general remain rare. The scarcity of EVs in 22 noncoastal states from Nevada to West Virginia will change as more mainstream models

With its new Ariya electric crossover cruising toward American shores, Nissan Motor Co. has unveiled a program to smoothen EV adoption and prime the sales pump. EV Carefree+ will offer Ariya buyers a battery warranty and a year of complimentary access to the EVgo public fast-charging network. Also included: 3 years/36,000 miles of scheduledmaintenance, which

Rarely, if ever, has a car ad started by showing a car that won’t start. But that is how Chevy begins a holiday-themed spot that will run nationally during Thanksgiving Day NFL games on NBC, Fox and CBS. The ad by the General Motors brand features a turquoise-colored 1957 Chevy Bel Air Nomad station wagon.