All VW Group brands have halted Twitter paid activities

Europe

BERLIN — Volkswagen Group brands have halted all paid activities on Twitter until further notice, a spokesperson for the automaker said.

Earlier this month, VW Group, which owns Audi together with the VW, Seat, Cupra, Lamborghini and Bentley brands, said it had recommended the brands pause paid advertising on Twitter until further notice following Elon Musk’s takeover of the platform.

A VW Group spokesperson said on Wednesday that all the brands had followed the advice, while Audi had opted to halt organic activities, such as direct posts, and only respond to questions from customers on the website.

WirtschaftsWoche had previously reported that Audi had halted all activities on the social media platform, citing company sources.

“We are monitoring the situation closely and will decide on the next steps depending on developments,” an Audi spokesperson said in a statement.

Audi has not tweeted since Nov. 1 after previously tweeting almost every day.

Elon Musk took ownership of Twitter in late October.

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